I wanted to create
a character that seemed understanding of the power play between advertising and
reality, and how I struggled with its spell. A friend and I decided to attend
the outdoor mall in Colliereview, and it worked out well. At first I didn’t
know what to do at all, thinking that we were just going to finish shooting a
video for a previous story, but as things got rolling the air cleared and ideas
fell into place.
The story
initially opens up as I am sitting at the kitchen table falling under the spell
of the immortal add. The audio playing of War of the Worlds in the background
is enlightening to the viewer of this struggle play. As I walk up to the windows in the next
scene, I am showing the inevitability of me morphing, into this fake
perfection. But it’s still a struggle! Mrs. Advertisement has given birth to
many goddesses like creatures, and the desire and the disconnection war within
myself. How can I be happy with this petty little bit of flesh? There is always
someone a little thinner, a littler prettier, a littler more confident, standing
ten feet tall and blowing my shabby life and image down the gutter with her
perfected lips. But yet without me, she cannot exist. And so the spiral
continues. She feeds off of me, and I
feed off of her. The glass from the windows was also a nice touch for it shows
that there is nothing that really connects us. I am an odd site in the face of
superficiality. The last clip of me ends at the table with another clip of the
musical ringing forever in my ears. It’s a never-ending battle, for I will
always be human.
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